Law Firm Marketing News



Did you know that:

On April, 11th 1951, President Truman fired General Douglas MacArthur and relieved him of duties to command U.S. forces in Korea?

This decision was widely unpopular with the American public and cause for many citizens to question the president's ability to lead.

Regardless of those opinions Truman at the time stood by his decision and latter stated on the record:

“I fired him because he wouldn't respect the authority of the President. I didn't fire him because he was a dumb son of a bitch, although he was, but that's not against the law for generals. If it was, half to three-quarters of them would be in jail.”

This American history fact reminds us that the methods and formulas for leadership are without instruction from science, but can be gauged by the effectiveness of art those leaders demonstrate through decisions.

The president made a leadership decision, not to be understood by everyone, but to be purposeful toward his goal.

Respect for the office for which he held.

In law firm marketing, we often make decisions and plans on behalf of clients, that expectedly go beyond immediately visible or comprehensible purpose as observable from within our clients limited scope of understanding of our approach.

Lawyer marketing is an art, no two practitioners of any art are identical in practice. Because of this, at Legal Leads, an open mind is our go to tool of choice in detecting and overcoming any new or improvised art as practiced by our competitors and those of our clients .


Search engine marketing, social media marketing, pay per click, etc, etc, the most extensive list of tools published online is largely dwarfed by those proprietary tools and methods held close to the vest by the most proficient online marketers.

Us. Legal Leads

The firing of General Macarthur reminds us that although the decisions we make may seem unacceptable or unpopular when viewed through outside lenses, we must sometimes press on to achieve the absolute best possible outcomes for our clients when given permission and leeway to do so on their behalf or to their benefit.


Ultimately, Legal Marketing is all about trust. Results, what we deliver, our support systems, our implied or expected contributions to the overall goal and most importantly our potential and realized abilities to contribute to those goals are each an element of building trust.